Friday, 28 February 2014
Monday, 24 February 2014
CFTRI proposes formation of company to manufacture & market Green Milk [Transfreez Mobile Refrigeration-Name stands for Refrigerated Trucks of India]
The Central Food Technological Research Institute (CFTRI), Mysore, submitted a proposal to the Council of Scientific and Industrial Research-Tech (CSIR-Tech) that would enable research institutes to establish a company to manufacture and market its Green Milk, a product aimed at containing malnutrition in India.
Green Milk is prepared from Moringa (a soluble protein); Portulaca (leafy oils); chicory (CH20) inulin, mushroom Vitamin D2, and Chia/Ocimum (an emulsifier). The entire composition, including proteins, fats, sugars and Vitamins A and K, is from plant sources.
The idea was to have an alternative to animal milk that is equivalent to human milk and a pure vegetarian beverage. The contents of milk are known for their characteristics and nutritional role. CSIR-CFTRI’s research team looked at similar and better molecules in other plants and put them together to constitute the product.
Green Milk was unveiled to the public to taste during the seventh essay of the International Food Convention, which was held in Mysore in December 2013, and garnered a positive response from healthcare providers too.
The Central Food Technological Research Institute (CFTRI), Mysore, submitted a proposal to the Council of Scientific and Industrial Research-Tech (CSIR-Tech) that would enable research institutes to establish a company to manufacture and market its Green Milk, a product aimed at containing malnutrition in India.
Green Milk is prepared from Moringa (a soluble protein); Portulaca (leafy oils); chicory (CH20) inulin, mushroom Vitamin D2, and Chia/Ocimum (an emulsifier). The entire composition, including proteins, fats, sugars and Vitamins A and K, is from plant sources.
The idea was to have an alternative to animal milk that is equivalent to human milk and a pure vegetarian beverage. The contents of milk are known for their characteristics and nutritional role. CSIR-CFTRI’s research team looked at similar and better molecules in other plants and put them together to constitute the product.
Green Milk was unveiled to the public to taste during the seventh essay of the International Food Convention, which was held in Mysore in December 2013, and garnered a positive response from healthcare providers too.
“The enquiries has been mind-boggling as considerable interest was evinced not just from food processing companies, including the ice cream industry, nutraceutical and health drink manufacturers, but from organisations associated with the prevention of cruelty to animals,” Prof Ram Rajasekharan, director, CSIR-CFTRI, Mysore, stated via telephone.
“This led us to ponder over a spin-off within the institute to establish an industry to scale up from lab to land. There is a provision in the government of India that a company could be set up by a research institute like ours. So we are exploring such an option through CSIR-Tech, and it will take a year for the required clearances,” he added.
The product, currently referred to as Green Milk (Version 1.4) because it took a year and four months to get the first beverage samples. It can be used as a nutritional beverage, as an alternative to milk. During the research, the milk has been used in preparation of hot beverages like coffee and tea too, though some fine-tuning is required in terms of taste.
Now that the research and development (R&D) is complete, the next obvious step is to scale-up the process and reformulation to provide tailor-made milk for each age group. This is because Green Milk has the big advantage that the constituents could be put together to suit different needs.
It could either be protein-rich milk for infants or low-fat, low-calorie milk for the aged, and could also be a beverage sans allergenic properties, as it does not contain lactose. In terms of nutrition, green milk comes very close to mother’s milk.
“In terms of shelf-life, Green Milk could be stored as a powder and reconstituted whenever needed. We are working on the aspect of long-duration storage to make it more useful,” said Prof Rajasekharan.
Source: FnBNews, Wednesday, January 29
“The enquiries has been mind-boggling as considerable interest was evinced not just from food processing companies, including the ice cream industry, nutraceutical and health drink manufacturers, but from organisations associated with the prevention of cruelty to animals,” Prof Ram Rajasekharan, director, CSIR-CFTRI, Mysore, stated via telephone.
“This led us to ponder over a spin-off within the institute to establish an industry to scale up from lab to land. There is a provision in the government of India that a company could be set up by a research institute like ours. So we are exploring such an option through CSIR-Tech, and it will take a year for the required clearances,” he added.
The product, currently referred to as Green Milk (Version 1.4) because it took a year and four months to get the first beverage samples. It can be used as a nutritional beverage, as an alternative to milk. During the research, the milk has been used in preparation of hot beverages like coffee and tea too, though some fine-tuning is required in terms of taste.
Now that the research and development (R&D) is complete, the next obvious step is to scale-up the process and reformulation to provide tailor-made milk for each age group. This is because Green Milk has the big advantage that the constituents could be put together to suit different needs.
It could either be protein-rich milk for infants or low-fat, low-calorie milk for the aged, and could also be a beverage sans allergenic properties, as it does not contain lactose. In terms of nutrition, green milk comes very close to mother’s milk.
“In terms of shelf-life, Green Milk could be stored as a powder and reconstituted whenever needed. We are working on the aspect of long-duration storage to make it more useful,” said Prof Rajasekharan.
Green Milk is prepared from Moringa (a soluble protein); Portulaca (leafy oils); chicory (CH20) inulin, mushroom Vitamin D2, and Chia/Ocimum (an emulsifier). The entire composition, including proteins, fats, sugars and Vitamins A and K, is from plant sources.
The idea was to have an alternative to animal milk that is equivalent to human milk and a pure vegetarian beverage. The contents of milk are known for their characteristics and nutritional role. CSIR-CFTRI’s research team looked at similar and better molecules in other plants and put them together to constitute the product.
Green Milk was unveiled to the public to taste during the seventh essay of the International Food Convention, which was held in Mysore in December 2013, and garnered a positive response from healthcare providers too.
The Central Food Technological Research Institute (CFTRI), Mysore, submitted a proposal to the Council of Scientific and Industrial Research-Tech (CSIR-Tech) that would enable research institutes to establish a company to manufacture and market its Green Milk, a product aimed at containing malnutrition in India.
Green Milk is prepared from Moringa (a soluble protein); Portulaca (leafy oils); chicory (CH20) inulin, mushroom Vitamin D2, and Chia/Ocimum (an emulsifier). The entire composition, including proteins, fats, sugars and Vitamins A and K, is from plant sources.
The idea was to have an alternative to animal milk that is equivalent to human milk and a pure vegetarian beverage. The contents of milk are known for their characteristics and nutritional role. CSIR-CFTRI’s research team looked at similar and better molecules in other plants and put them together to constitute the product.
Green Milk was unveiled to the public to taste during the seventh essay of the International Food Convention, which was held in Mysore in December 2013, and garnered a positive response from healthcare providers too.
“The enquiries has been mind-boggling as considerable interest was evinced not just from food processing companies, including the ice cream industry, nutraceutical and health drink manufacturers, but from organisations associated with the prevention of cruelty to animals,” Prof Ram Rajasekharan, director, CSIR-CFTRI, Mysore, stated via telephone.
“This led us to ponder over a spin-off within the institute to establish an industry to scale up from lab to land. There is a provision in the government of India that a company could be set up by a research institute like ours. So we are exploring such an option through CSIR-Tech, and it will take a year for the required clearances,” he added.
The product, currently referred to as Green Milk (Version 1.4) because it took a year and four months to get the first beverage samples. It can be used as a nutritional beverage, as an alternative to milk. During the research, the milk has been used in preparation of hot beverages like coffee and tea too, though some fine-tuning is required in terms of taste.
Now that the research and development (R&D) is complete, the next obvious step is to scale-up the process and reformulation to provide tailor-made milk for each age group. This is because Green Milk has the big advantage that the constituents could be put together to suit different needs.
It could either be protein-rich milk for infants or low-fat, low-calorie milk for the aged, and could also be a beverage sans allergenic properties, as it does not contain lactose. In terms of nutrition, green milk comes very close to mother’s milk.
“In terms of shelf-life, Green Milk could be stored as a powder and reconstituted whenever needed. We are working on the aspect of long-duration storage to make it more useful,” said Prof Rajasekharan.
Source: FnBNews, Wednesday, January 29
“The enquiries has been mind-boggling as considerable interest was evinced not just from food processing companies, including the ice cream industry, nutraceutical and health drink manufacturers, but from organisations associated with the prevention of cruelty to animals,” Prof Ram Rajasekharan, director, CSIR-CFTRI, Mysore, stated via telephone.
“This led us to ponder over a spin-off within the institute to establish an industry to scale up from lab to land. There is a provision in the government of India that a company could be set up by a research institute like ours. So we are exploring such an option through CSIR-Tech, and it will take a year for the required clearances,” he added.
The product, currently referred to as Green Milk (Version 1.4) because it took a year and four months to get the first beverage samples. It can be used as a nutritional beverage, as an alternative to milk. During the research, the milk has been used in preparation of hot beverages like coffee and tea too, though some fine-tuning is required in terms of taste.
Now that the research and development (R&D) is complete, the next obvious step is to scale-up the process and reformulation to provide tailor-made milk for each age group. This is because Green Milk has the big advantage that the constituents could be put together to suit different needs.
It could either be protein-rich milk for infants or low-fat, low-calorie milk for the aged, and could also be a beverage sans allergenic properties, as it does not contain lactose. In terms of nutrition, green milk comes very close to mother’s milk.
“In terms of shelf-life, Green Milk could be stored as a powder and reconstituted whenever needed. We are working on the aspect of long-duration storage to make it more useful,” said Prof Rajasekharan.
-Transfreez Mobile Refrigeration - Name stands for Refrigerated Trucks of India
-Source: FnBNews, Wednesday, January 29
Sunday, 23 February 2014
A review of the dynamic Indian milk market [Transfreez-Name stands for Refrigerated Trucks of India]
India is the largest producer of milk in the world, with 128 million tonnes of milk produced in 2012-13, a growth of almost 5% over 2011-12. Zenith International senior analyst Esther Renfrew reviews this dynamic market.
Most of the milk produced in India is consumed at source by the country's largely vegetarian population. The demand for milk and dairy products is growing at a higher rate than the rate of production growth. The government of India estimates that the demand for milk will be about 180 million tonnes by 2022.
This increasing demand is mainly coming from India's emerging middle class, which is causing frequent price rises, and has led to an increasing interest in dairy production as a commercial activity.
India's dairy sector is made up of millions of farmers, the vast majority of whom milk fewer than five animals. From the enquiries that Zenith International receives from entrepreneurs in India, it's evident that regardless of the number of animals owned, these farmers are looking at producing milk commercially and are looking for land and investment options to set up modern production facilities.
When coupled with economic growth and a growing population, this is set to change the face of the Indian dairy industry in the coming decades.
Capital-intensive investments
During Zenith's market assessment undertaken in India, Zenith met with major public and private sector dairies. Amul Dairy is the undisputed leader in the industry, and it was observed that if Amul introduces a new product or an innovation to the market, it's very likely that other dairies will follow suit.
Mother Dairy is following closely and even competing with Amul for regional market share within the country. These two top dairies under the National Dairy Development Board realise the need to bring about change in the way milk is handled in India, and both have access to funds to make capital-intensive investments that are deemed prudent.
Private sector dairies are growing by leaps and bounds mainly because their primary focus is on non-fluid dairy products (butter, cheese etc.) which are sold in-country as well as exported to many other countries. The majority of capacity expansion that happened recently was for the private sector dairies substantiating the importance of private sector dairies. Hatsun, Kwality, Paras, Parag, Heritage, CavinKare etc are the leading private sector dairies.
Fluid dairy products account for 46% of dairy consumption in India. When it comes to non-fluid dairy products, clarified butter, better known as ghee, accounts for 27% of consumption, followed by butter and yogurt at 7% each. Condensed milk, powdered milk and cottage cheese (better known as paneer) are the next popular categories at 6.5%, 3.5% and 2% respectively.
The retail sector is booming, with the national government lifting the ban on foreign direct investment in multi-brand retail in September 2012. Foreign retailers will have to source almost a third of their manufactured and processed goods from industries with a total plant and machinery investment of less than US $1m.
Foreign retailers will have to invest a minimum of US $100m, and put at least half of their total investment into so-called 'back-end' infrastructure such as warehousing and cold storage facilities. This requirement has to be met within three years of a retailer setting up shop. The aim is to meet one of the key justifications for opening the supermarket sector to foreign players, revamping the country's crumbling infrastructure and unclogging bottlenecks.
A weakening rupee
In August 2013, the government raised the cap on foreign direct investment in several sectors from 49% to between 74-100% – yet another measure to attract capital inflows to support a weakening rupee.
At the moment, the sales of fresh dairy products through modern retail is negligible mainly because of the severely underdeveloped cold-chain. The reform is expected to bring about drastic changes to the way milk and other fresh dairy products are distributed in India.
Read more....
When it comes to consumers, the high income elasticity, coupled with the growing affluence of India's population, suggests that there is a strong likelihood that the milk and milk products consumption will grow at a healthy rate (in the range of 8-10% annually).
Demand for processed and packaged dairy produce in urban centres is going to see a phenomenal growth due to the growing population with a higher disposable income and greater health consciousness.
As the consumer expenditure on milk and milk products is increasing, the consumption preference for other byproducts such as butter, ghee, paneer etc, is also on the increase. Consumers are also aware of food safety issues related with the current ecosystem of dairy distribution and fresh dairy products such as milk and curd (packed in pouches) in particular. Hence, consumers are increasingly interested in safer options.
Overall, innovation and new product development will remain of the essence, and companies that invest in such innovations will see higher growth than competitors. At the same time, producers will have to be mindful of consumers' sentiments attached to milk, and their high sensitivity to price.
Most of the milk produced in India is consumed at source by the country's largely vegetarian population. The demand for milk and dairy products is growing at a higher rate than the rate of production growth. The government of India estimates that the demand for milk will be about 180 million tonnes by 2022.
This increasing demand is mainly coming from India's emerging middle class, which is causing frequent price rises, and has led to an increasing interest in dairy production as a commercial activity.
India's dairy sector is made up of millions of farmers, the vast majority of whom milk fewer than five animals. From the enquiries that Zenith International receives from entrepreneurs in India, it's evident that regardless of the number of animals owned, these farmers are looking at producing milk commercially and are looking for land and investment options to set up modern production facilities.
When coupled with economic growth and a growing population, this is set to change the face of the Indian dairy industry in the coming decades.
Capital-intensive investments
During Zenith's market assessment undertaken in India, Zenith met with major public and private sector dairies. Amul Dairy is the undisputed leader in the industry, and it was observed that if Amul introduces a new product or an innovation to the market, it's very likely that other dairies will follow suit.
Mother Dairy is following closely and even competing with Amul for regional market share within the country. These two top dairies under the National Dairy Development Board realise the need to bring about change in the way milk is handled in India, and both have access to funds to make capital-intensive investments that are deemed prudent.
Private sector dairies are growing by leaps and bounds mainly because their primary focus is on non-fluid dairy products (butter, cheese etc.) which are sold in-country as well as exported to many other countries. The majority of capacity expansion that happened recently was for the private sector dairies substantiating the importance of private sector dairies. Hatsun, Kwality, Paras, Parag, Heritage, CavinKare etc are the leading private sector dairies.
Fluid dairy products account for 46% of dairy consumption in India. When it comes to non-fluid dairy products, clarified butter, better known as ghee, accounts for 27% of consumption, followed by butter and yogurt at 7% each. Condensed milk, powdered milk and cottage cheese (better known as paneer) are the next popular categories at 6.5%, 3.5% and 2% respectively.
The retail sector is booming, with the national government lifting the ban on foreign direct investment in multi-brand retail in September 2012. Foreign retailers will have to source almost a third of their manufactured and processed goods from industries with a total plant and machinery investment of less than US $1m.
Foreign retailers will have to invest a minimum of US $100m, and put at least half of their total investment into so-called 'back-end' infrastructure such as warehousing and cold storage facilities. This requirement has to be met within three years of a retailer setting up shop. The aim is to meet one of the key justifications for opening the supermarket sector to foreign players, revamping the country's crumbling infrastructure and unclogging bottlenecks.
A weakening rupee
In August 2013, the government raised the cap on foreign direct investment in several sectors from 49% to between 74-100% – yet another measure to attract capital inflows to support a weakening rupee.
At the moment, the sales of fresh dairy products through modern retail is negligible mainly because of the severely underdeveloped cold-chain. The reform is expected to bring about drastic changes to the way milk and other fresh dairy products are distributed in India.
Read more....
When it comes to consumers, the high income elasticity, coupled with the growing affluence of India's population, suggests that there is a strong likelihood that the milk and milk products consumption will grow at a healthy rate (in the range of 8-10% annually).
Demand for processed and packaged dairy produce in urban centres is going to see a phenomenal growth due to the growing population with a higher disposable income and greater health consciousness.
As the consumer expenditure on milk and milk products is increasing, the consumption preference for other byproducts such as butter, ghee, paneer etc, is also on the increase. Consumers are also aware of food safety issues related with the current ecosystem of dairy distribution and fresh dairy products such as milk and curd (packed in pouches) in particular. Hence, consumers are increasingly interested in safer options.
Overall, innovation and new product development will remain of the essence, and companies that invest in such innovations will see higher growth than competitors. At the same time, producers will have to be mindful of consumers' sentiments attached to milk, and their high sensitivity to price.
-FoodBev.com, Shaun Weston 22 Jan 2014
[Transfreez-Name stands for Refrigerated Trucks of India]
Monday, 10 February 2014
Cooperative milk industry believes National Dairy Development Board chairman Amrita Patel destroyed much of the founder's vision [Transfreez Mobile Refrigeration-Name stands for Refrigerated Trucks of India]
India’s cooperative milk sector is in disarray as the NDDB chief retires after 16 yrs
The term of chairman of National Dairy Development Board (NDDB) and a clutch of its subsidiaries, may not get renewed. She’s 70 years old now, and a further extension would be against retirement rules. A new chairman takes over from March 1, 2014.
The cooperative milk industry believes Patel destroyed much of the vision promoted by Dr Verghese Kurien, founder of the Gujarat Cooperative Milk Marketing Federation (GCMMF), which runs the Amul brand and, which, in turn, continues to promote the cooperative sector.
So impressed was then prime minister Lal Bahadur Shastri with Kurien’s vision that he decided the same approach should guide the national dairy development policy. It was at his instance, in 1965, that the NDDB was set up. The basic objective of the board was to replicate the Amul model. Dr Kurien was chosen to head the institution as the chairman.
Amrita Patel succeeded him in 1998. During her tenure, she converted divisions of NDDB into wholly owned subsidiaries, thus spinning them away from direct parliamentary supervision. It also enabled key directors of NDDB to get perquisites from a host of corporate entities.
NDDB, the sole shareholder of these companies, has refused to provide dna with the figures. All we know is that NDDB pays Amrita Patel a remuneration of Rs18.3 lakh annually (in addition to perquisites of which we have no details). Dr Kurien stayed on as chairman of GCMMF till 2006. It’s, therefore, interesting to see if Patel could match the pace of Kurien in promoting the cooperative sector.
According to ministry of agriculture data, it can be seen that except for Gujarat and Karnataka, where Dr Kurien had already made the cooperative movement strong and vibrant, growth in milk production by milk cooperatives was only 9.3% during 2005-2009 (the period for which data is readily available). This means that growth in milk production by cooperatives outside these two states was less than the national average of 44%. It is these two states that allowed the cooperative sector to register an average growth in milk production of 20.6%. The biggest contributor to the growth in milk production for the rest of India was not cooperatives, but the private sector.
While NDDB may like to claim liberalisation allowed private sector to grow faster, a major contributor to the weakening of the cooperative movement was the manner in which NDDB, under Patel, allowed Mother Dairy to purchase milk from the private sector, and not the cooperative sector. But more on Mother Dairy later. NDDB had failed to fulfil the mandate it had received from Parliament. That’s one reason why the cooperative sector will be glad to see Patel go.
The second reason is the manner in which Patel dispensed with Kurien’s commitment to transparency. Patel tried to hide all details – especially financial details – from the public, including the media. This is surprising from a company formed of public funds. Echoing this practice, balance sheets of none of the subsidiaries are available for public scrutiny. This is particularly true of Mother Dairy, which was chastised by the Central Information Commission for not disclosing information in spite of being a recipient of public funds. It was only after DNA badgered NDDB for four years, and also did a series of articles about NDDB, that it finally decided to put up three of its annual reports on its website. However, none of the other annual reports are available, not even those of the 40 odd years which Kurien dutifully put up for public consumption. That is a glaring testimony to the respect that Patel has for transparency and openness.
But the industry may not be very happy with the reported move of having T Nanda Kumar as Patel’s successor. First, Kumar is a retired IAS officer. The NDDB chairman’s post is an executive post drawing a decent remuneration. Second, Kumar has little knowledge of the milk industry. As cooperative sources point out, the reason why Kurien chose to headquarter NDDB in Anand, Gujarat, was to ensure that it had enough people with a sound knowledge of milk-related issues and cooperatives. After all, NDDB is a developmental organisation. Third, the NDDB Act itself requires the chairman to be “professionally qualified in...dairying, animal husbandry, rural economics, rural development, business administration or banking”.
Kumar’s last posting was as a member of the National Disaster Management Authority. It is strange that his appointment was cleared by none else but the Appointments Committee of the Cabinet headed by the Prime Minister.
- DnaIndia, Sunday, February 9, 2014
[Transfreez Mobile Refrigeration-Name stands for Refrigerated Trucks of India]
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